The Importance of CRM for Independent Automotive Dealers
The independent car dealers need to handle so many tasks simultaneously like sales, accountancy, customer service, F&I, and marketing. In other words, all essential tasks are prone to get mismanaged. Every dealership calls for a systemized and repeatable sales program. The bigshot dealerships manage this on a daily basis. But the independent dealers tend to underestimate themselves because of this as the tools needed to run a systemized sales program like an Auto Dealer CRM are way too costly for a small task. However and luckily there are many new CRM tools designed particularly for small and independent dealership. We have listed some of the reasons to why such dealerships must invest in CRM.
- Lead management
There are many sources from where the new leads can be scooped in. Many sales managers tend to use just their email inbox or pen and paper in order to track the leads. This makes you miss golden opportunities and misplaced data. Dealnerships need to find a new way to track leads and keep them secured in one place. This is the gist of investing in an auto dealer CRM. No matter how many leads you gain in a single day, every dealership needs a lead management tool to make the most of these opportunities with the new leads. To make the implementation of automotive CRM successful, it needs a diligent commitment to entering customer data and keeping it updated at all times.
- Auto responses to new leads
Nowadays, the due diligence associated with the car buying process is done online. When a lead reaches out, they are ready to purchase. Dealerships need to make the most of this opportunity in the fastest way possible. Researchers claim that quickly responding to the lead, secures a purchase ASAP. This is why you need to invest in an auto dealer CRM. Many of these come with auto response features that let you reply to a new lead immediately and they also let you customize the message on the basis of the lead information.
- Lead nurturing
A successful sale cannot be done all at once. It is composed of many interactions ranging from the time when a customer visits your company website to the time they buy their first vehicle. You need to make sure that these interactions are done successfully for every customer, every time.